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How to Use the Local News to Promote Your Small Business
While the role of traditional media in advertising, marketing and public relations is changing – it will always play a part. Since many small businesses focus on a local customer base, obtaining...
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Four Reasons Why Your Storytelling Stinks and Doesn’t Sell
Hate to break it to you, but your storytelling is going over like a fart in church. It’s not that you don’t know how to write. You really are pretty smart – and quite entertaining too. But there might...
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Five Reasons Why Your Customers Say No
Every business owner wants her customers to say “Yes!” Yes to making a purchase. Yes to subscribing to your email list. Yes to your company instead of your competitors. But in the quest to get people...
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The Four Types of Customers and How You Deal With Them [Infographic]
When you’re working directly with customers, you’ll run into several different kinds of people. You’ll encounter them in both business-to-business and business-to-consumer organizations. People think...
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How to Sell More By Not Selling at All
Have you ever heard someone complain that their fish is too fishy? Isn’t it ironic that people will order a plate of fish and hope that it doesn’t taste or smell fishy? Yet, can’t you relate? I...
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The Persuasive Punchline – How to Be Funny and Sell Stuff Too
What’s your favorite TV commercial? I’d be willing to bet it’s an advertisement that makes you laugh. However, some new research indicates “going for the funny” doesn’t mean you’ll boost sales any more...
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